Online Reputation Management (ORM)

Reputation management has a high level of difficulty, it’s more challenging than it may seem because it is online, thus, people have different values and priorities no one-size-fits-all solution applies to every organisation in every situation. However, a good online reputation management strategy is one that can work well regardless of these factors, which helps to ensure that the online media portrays you in the best possible light and keeps your name relevant and positive in the minds of potential customers and clients, among others.
Have you ever had a bad review, bad post, bad article? Have you ever considered how it can be managed online effectively?
Online reputation management is recommended for any negative articles that may be seen by potential customers, retail, wholesale, or investors, financial advisers, accountants, fund managers, and government agencies. Your reputation with these individuals and others who matter should be built and protected. A good reputation means as a result, it should be simpler to accomplish your personal and business goals.

Fruit Digital can restore reputation and push bad articles away by using only safe and best-practices techniques, our all-encompassing reputation solutions assist people and companies increase and safeguard their worth, whether you want to improve your corporate or personal image, make sure you are in sync with their shareholders, attract excellent thought leadership, or the ideal power candidates.

Your current Online Reputation

Fruit Digital will begin by examining your current digital footprint i.e. your online reputation and marketing standing. We then establish what is feasible by identifying the most important opportunities, problems, risks, and strengths while applying our knowledge, skills, and information gained from thousands of other engagements.

To identify significant online reputation management issues, we perform a SERP gap study for you, concentrating on issues with website domains that have high search engine placements. The results of this research show current & possible dangers to you and your brand and areas for reputation-building.

Our team will also identify your target customers, taking into account factors like age, location, interests, preferred online platforms, frequency, and timing, among others. We are aware that repetition is crucial for converting new or potential clients once you have established authority and credibility in the digital arena. To create a unified brand experience and strengthen a business’s online presence, we use earned, owned, and paid media.

Reputation Correction

Following research, we list all trustworthy web properties you own, including websites, blogs, Wikipedia pages, video profiles, social media accounts, business directory listings, image-sharing profiles and many more. Then, our team creates optimum properties to close the gaps and provide the structure for posting material throughout the campaign.

To be successful, this is done by combining paid media, influencer and social media content, and traditional and digital public relations. We provide strategies, direction for content marketing on social media, talent negotiations and vetting, budgets, and campaign administration.

Continuous Project Reputation Implementation

With the help of our platform, you will receive a frequent, unbiased assessment of your issues, content, marketing, and public relations efforts. In addition, we will monitor progress, modify the plan, and troubleshoot as necessary during work-in-progress meetings, strategy reviews, and sporadic “red flag” calls.

To keep your reputation management effort on track, we create a content publication strategy just for you; this plans content release across various content channels, including posts on your websites and blogs, articles on external websites, and distribution to news aggregators with high authority.

In addition to deploying your material on time, we also use a combination of human and automatic publishing tools to ensure trending, pertinent information can be published whenever and wherever it is required.

Almost every sort of content is published by us, including blog posts, guest pieces, press releases, tweets, Facebook updates, articles about the industry, photos, slideshows, and more.

Evaluate Reputation and Recommencement

We evaluate your performance and strategy every month. We do this open book with you to refine and advance our collaborative work. Our chosen method will rely on your objectives, the agility and speed needed, and the outcomes we achieve together.

A variety of measures that have been pre-defined in the campaign timeline can be used to monitor your reputation online. Google Analytics or UTM links from social media can be used to gauge traffic. SEO can be used to measure share of voice (search engine optimisation). Brand recognition can be assessed manually through surveys or digitally through social media or PR impressions. Regardless of the measures, we monitor our progress and constantly strive to outperform the KPIs.

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